About BSG
The Firm Built on 25 Years of Doing the Work
Baseline Strategy Group, LLC is a boutique executive advisory firm serving technology companies and organizations across Energy, Government, and Commercial markets. BSG was founded on a simple premise: the best commercial advisory comes from operators who have actually done the work — not analysts who have studied it.
Founder Profile
Anthony D. Palizzi, MScM
25+ years of direct operating experience across Energy, Government, and Commercial markets. Former enterprise sales executive, commercial strategy leader, and principal advisor to technology companies entering complex regulated markets.
Credentials
- MScM — Master of Science in Management
- Enterprise Commercial Leadership
- Cross-Sector Operating Experience
Our Story
Why BSG Exists
After 25 years running commercial organizations across three of the most complex markets in the economy — Energy, Government, and Commercial technology — Anthony Palizzi founded Baseline Strategy Group with one mission: to give technology companies and organizations access to the kind of commercial advisory that actually moves the needle.
Too many technology companies enter complex markets with excellent products and fundamentally broken go-to-market strategies. They hire generalist sales leaders who don’t know the buyer. They map commercial enterprise GTM onto utility or government procurement cycles that work nothing like commercial enterprise. They confuse buyer interest with buyer intent. The result is a 24-month sales cycle that should have been 12 — or a market entry that never gains traction.
BSG exists to close that gap. Not with frameworks and decks, but with direct operating experience, real market relationships, and a commercial approach that has been tested — and proven — in the field.